By creating professional promotions for sites such as Instagram, Facebook, YouTube, or anywhere else you share brand images, good video editing software will help you showcase your products from every angle. There are a variety of free video editing applications that are easy to use that can help you stand out from your competition.
Well-produced product videos are a content marketing medium that is more engaging than photos alone and can reduce the reluctance of a consumer to make a purchase. Ecommerce product videos can potentially increase conversion rates by up to 144 percent, according to the online publication Small Business Trends.
Top Editing Software In 2021
A simple and intuitive GUI is included in Lightworks, so it’s easy to pick up. Lightworks also provides a series of comprehensive video tutorials, making it one of the software choices on this list that is more open and easy to learn about Linux video editing. In many videos you edit on the program, Lightworks has a suite of original stock videos and music clips approved for use, enabling you to give any marketing video a polished look.
HitFilm Express may feel a little advanced at first, if you don’t have a lot of video editing experience, it’s used to produce Hollywood-style videos, but it’s worth the learning curve, as it’s one of the best free all-in-one video editors accessible. HitFilm provides animation tools that allow audio and video transitions to be produced and edited without the need for composite shots, which is a massive time saver when editing.
The easy-to-use user interface of OpenShot makes it a perfect video editing software for novices. While more complex tools give more components for editing, the intuitive interface and lightweight nature of OpenShot are ideal for easy editing. For small companies, OpenShot is an effective option and is best for clip resizing, scaling, trimming, snapping, and rotating. Credit scrolling, frame stepping, time mapping, audio editing, and real-time preview are also available.
A free, open-source 3D development suite is Blender video editing. It includes features to help model 3D animations and render them. The software is a joint development of hundreds of developers from around the globe. The large user group gives a comprehensive collection of resources to Blender’s apps. Blender is developed as a suite of 3D animations but comes with a functional video editor that should be adequate for the needs of most users.
More complicated edits, such as video masking, can also be tackled, making Blender a powerful video editor for both beginner and seasoned users and an excellent choice for more advanced projects that might include 3D animation.
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