Data Smart

Web analytics & digital marketing blog

Digital Marketing Certification: IIM-B vs. MICA

It was a busy Monday morning @ office & I received an email with a subject line “Digital Marketing for Business Growth” from IIM-Bangalore which was about Digital Marketing Certification. I had also received a promotional email some time back… Continue Reading →

BrightCove Video Tracking in Adobe Analytics v15 { Flash Plugin }

Recently we received a request for BrightCove video tracking in adobe analytics. In past, I had never worked on such integration nor did my team members. Believe me it was a hard time we went through collecting the bits and… Continue Reading →

Top 4 Web Analytics Experts { you must follow }

Internet is flooded with too much of information & much of the information is misleading, hence it is important that we consume only that information which comes from a highly trusted source. I’ve always found most accurate and satisfactory solutions to… Continue Reading →

Book Review: Maths & Stats for Web Analytics and Conversion Optimization

Why you must read this latest analytics book “Maths & Stats for Web Analytics and Conversion Optimization – by Himanshu Sharma” The role of digital Marketer has evolved Gone are the days when digital marketers and SEO’s were busy doing… Continue Reading →

Big Data Analytics Certification – IIM-Bangalore vs. SP Jain School

I had always wondered, what actually our country’s best business school might be teaching differently. Is this in the viewport? Well to understand this, I did not thought of enrolling in to their PGP or MBA programs, nor I am… Continue Reading →

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